Creating Your Ideal Customer Avatar

It only makes sense for entrepreneurs to focus on prospective customers just as much as on their product or service. It takes skill to find the right customer, sell to this customer and satisfy this customer’s need to the point this customer will want to buy from you again and again. The more you know who your ideal customer is, the better the chance of having your marketing efforts succeed.

Most business ventures are based on satisfying the customer, whether with a product or a service. One important key is to define who your ideal customer is and focus on marketing to them.

Why create the ideal customer avatar:

  • You create the ideal customer to have an image of who they are. This will help target your marketing efforts.

Things to consider when creating your ideal customer avatar:

  • Where do they dine
  • Where do they shop
  • Where do they live
  • What is their income bracket
  • Are they young
  • Are they older
  • Are they athletic or sedentary
  • Are they male, female, single, married
  • Are they a child
  • Anything else that will help define this person

The benefits of creating an avatar:

  • You actually learn more about your product or service and make it easier to get in front of the ideal customer to promote your product or service just by creating and studying your avatar.
  • It will help you create a better sales/ elevator pitch because you already understand how they think and what they want from your product or service.
  • It will help you qualify prospects and no longer waste time chasing after people who are not a good fit for your business.
  • It will help you identify your true brand. You will learn more about your product, service, industry, and brand.
  • You will be able to qualify prospects. By putting your time and effort into marketing to the right prospect, you will know who this person is to target marketing efforts to all based on the ideal image you created.

How to create the ideal customer avatar:

  • Give him or her a name, personalize and visualize this person.
  • Draw an image of this person.
  • Write down the qualities, characteristics and attributes this person possesses.

How to actually qualify a prospect:

  • Compare the real person to the ideal customer avatar.

How to get their interest:

  • Show how you understand their problem and how you can solve it.

How to compel them to do business with you:

  • Provide a solution to their problem.

Most entrepreneurs aren’t really clear about their ideal customer. And because of this a lot of time and money is wasted on marketing and advertising to the wrong people, people who do not meet your ideal customer avatar.

You gaining the skills to determine and prioritize your activities geared toward customers who are not only a good fit for your product or service, but who are also willing to shop with you time and time again is crucial to your business success.

 

https://mwcc.wufoo.com/forms/janine-herrera-prequalification-form/

The Two Most Popular Game Plans For Getting Money

“Happiness lies not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.” Franklin D. Roosevelt

Before we get into what the actual game plans are, let me set up a couple of scenarios to see which one you fit into, if any.

We all went to school and knew a skinny, or a fat kid who had insecurities. This was the kid who always got picked on, or didn’t fit in. Maybe this kid had parents that didn’t approve of anything he or she did. Growing up this person felt like they had a lot to prove, but unfortunately, the problems didn’t end there. As an adult, the dream job failed through, the spouse cheated and left, or a family member or close friend betrayed this person. You get the picture.

Then we have the person who had a normal upbringing. This person may have had average grades, participated on a few team sports at school and grew up, went to college and had the typical American life: what most would consider a good job, decent credit and respectful children and ate pizza for dinner every Friday night, nothing more, nothing less. But one day, tragedy struck their household and this person’s world was turned completely upside down. It could have been something as major as a car accident, or the doctor diagnosed a life-threatening disease to someone in his or her household, or a natural disaster could have hit their town and only their house was spared.

By now, you probably think you know where I’m going with this. Let’s see if you’re right. People usually use one of two strategies to accomplish their financial goals. They’re either harmoniously strategizing to get wealth because of an epiphany, or using their pain as fuel to drive them toward financial freedom.

The person who had an epiphany comes to a point where they realize that life is more than being about what they can get, but it is more so about what they can give and this is where they find true joy.

The person on the other side of this spectrum is often bent out of shape trying to prove their worth to themselves and to the world because of the unfavorable and unfortunate circumstances they faced alone. This person goes after wealth in a disharmonious and resentful manner.

Even though both people in the scenarios experienced loss, the one who gained insight advanced toward financial wealth from a positive frame of mind and the other pressed on toward financial wealth from a negative mindset.

The two game plans boil down to whether you are taking action from an abundance viewpoint to reach your financial goals through generosity, or are you taking action out of selfishness running away from your past experiences and using wealth as a measuring stick just to prove to yourself and others that you’ve succeeded.

The irony of both game plans is that by employing either one, both can arrive at the same destination- – rich. Both plans allow for you to outgrow your current position in life. But one offers a beauty that the other does not.

Desiring and executing a good strategy to get wealth so that you can be generous to others, not only helps others but it also does a world of good for you. As you focus on providing value to more people through business or philanthropic causes, you begin to experience the impact of your generosity to others. You are now contributing and being a part of something meaningful and greater than yourself.

You begin to have an influx of ideas of where else you can invest your money, and with that positive frame of mind opportunities and doors start opening up for you, but no so if your wealth-building is born out of a place of self-centeredness.

Having a self-serving mindset is a form of lack that will keep ideas stagnant. In this situation, the only thing to focus on is one’s self. We have all heard at least once in our lifetime that money flows; we know this to be true because money is currency. But, if self isn’t giving, if it isn’t flowing, then it becomes motionless, stale and putrid. So, attaining wealth through retaliation can be reached, but it can’t be maintained in a healthy harmonious state that provides a sense of joy and peace.

So, if you have found yourself in either scenario mentioned, you can improve upon it or make a change from it. We all want wealth and for different reasons; our reasons don’t have to be justified to anyone unless you are seeking funding from an outside source to fulfill your dreams, and that type of funding is available to you.

It is available in the form of business credit cards. Business credit cards are based on a personal guarantee. So, there are several criteria that must be met to be approved: 720 credit score, 30% debt-to-credit ratio, no bankruptcies, no foreclosures, no missing payments in the past 24 months of making application, one or more credit cards with a $5,000 maximum limit and a 10 year personal credit history. And if you are short on any of the criteria mentioned, mentorship from business credit card consultants are available to walk you through the process of how to meet those must-haves needs.

Personal development is just that: personal. You have the right to pursue your dreams, set financial goals and actively pursue them. But going after them from the right mindset can better secure your financial freedom and give you a restfulness and calmness to expand your thinking for bigger and better things to come.

Taking advantage of funding via business credit can also take the pressure off your personal finances as you grow your business or philanthropic activities.

 

 

 

Sales Alternative Method: 4 Techniques to Landing Customers

As a business owner it’s important to develop a sales presentation to sell your product or services. When people tend to think about salespeople the general idea evokes feelings of being pushed, or manipulated to buy excessively. There is a negative connotation associated with sales, but it’s something we must do to generate income for our businesses. People, including you and I, want to make our own decisions and not end up feeling taken advantage of. And that’s where the sales alternative method comes in.

 

Technique 1: The Elevator Pitch

This is where you basically have anywhere from 30 to 45 seconds to capture a potential customer’s attention by giving a brief overview of what your company does in a way that is relevant to their needs and causes them to take action.

Action: Create an ideal customer in mind and know exactly what it is you have to offer them.

 

Technique 2: Educate Others on Your Product or Service

Know your product or service inside and out. You should be able to educate potential customers on what your product or service is, and what it does or does not do. When you buy detergent, are you expecting it to wash your hair or your clothes? The manufacturer is specific with its labeling and instructions to avoid costly mistakes and provide the consumer with knowledge about the product.

Action: Be specific as possible on what your product or service offers.

 

Technique 3: Provide Valuable Information

As a business owner you have to think from the customer’s perspective on how your product or service will benefit them. One thing to remember is that although you have a product or service to offer, your main business is people. And people are only interested in what’s in it for them. So when you provide valuable information about your product or service, let them know that you understand their needs by explaining how your product or service will help them.

Action: List out the benefits of your product or service.

 

Technique 4: Solve the Customer’s Problem

You may have held a potential customer’s attention during your elevator pitch, kudos to you. But you will have to go beyond that and actually capture a sale. The simplest way is to let the prospect know how your product or service will solve their particular problem. Once you get that across, you can ask for their business.

Action: List out potential problems your product or service will solve and give testimonials if you have them.

 

As you see, the methods to landing customers are by being able to articulate what it is you have to offer. Use proven alternative methods to sales: Be knowledgeable about your product or service, share information that is beneficial, and explain how your business can help solve prospects problems.

https://mwcc.wufoo.com/forms/janine-herrera-prequalification-form/

4 Strategic Moves to Getting Your First Contract – and many more…

You have the brains, talent and great idea to start your business. You even went as far as creating your product or service; and now you are gung-ho and ready to roll. But wait. Where are the customers and clients coming from? Somehow or somewhere along the way you forgot to factor them in. Well, you’re going to have to make some strategic marketing moves to gain your first contract.

Move One                                                                                                                                                              

The first things to do is get your business a website. It’s important to present a professional image that shows you are socially in-tune. Include background information on key team players. Spell out exactly what your company offers. Add links to blog posts, Facebook, podcasts or places that featured you, and post testimonials you received on your product or service.

Move Two                                                                                                                                                              

The second thing to do is to make a general list of people and businesses you know who may need, or have expressed interest in your product or service. Send out an email, or call, and make it known that you are in business and would like to give a free consultation. If your product or service doesn’t suit the people in your immediate network, ask for referrals and offer a referral fee. Your email should be reflective of your business name.

Move Three                                                                                                                                                          

The third thing to do is network by attending conferences geared toward your industry. Going business to business with samples and a price list is also an option. Follow up with a phone call and ask for their business.

At conferences, make casual conversation and hand out your business card or samples of your product. But be sure to get as many business cards as you can to add their names to your list. Once you have ample names, sign up for an email subscription service. You can also book yourself as a speaker at one of the conferences to be validated by your peers and to increase referral business.

Move Four                                                                                                                                                          

Since you are just starting out and don’t have enough reviews to entice new clients to bang down your door, you can offer starter services. This way you can discount your product or services with a limited time offer to prove your credibility.

Getting your first client and many more is based on how you market your product or service. And marketing doesn’t come without cost. Professional websites, marketing materials, product development and even travel have its expenses. Business credit cards may be the solution to your marketing needs. The process is simple and the cards can be converted to cash.

Apply at the link below for a funding estimate within 24 hours of applying:

https://mwcc.wufoo.com/forms/janine-herrera-prequalification-form/