It only makes sense for entrepreneurs to focus on prospective customers just as much as on their product or service. It takes skill to find the right customer, sell to this customer and satisfy this customer’s need to the point this customer will want to buy from you again and again. The more you know who your ideal customer is, the better the chance of having your marketing efforts succeed.
“Happiness lies not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.” Franklin D. Roosevelt
Before we get into what the actual game plans are, let me set up a couple of scenarios to see which one you fit into, if any.
As a business owner, it’s important to develop a sales presentation to sell your product or services. When people tend to think about salespeople, the general idea evokes feelings of being pushed or manipulated to buy excessively. There is a negative connotation associated with sales, but it’s something we must do to generate income for our businesses. People, including you and I, want to make our own decisions and not end up feeling taken advantage of. And that’s where the sales alternative method comes in.
You have the brains, talent and great idea to start your business. You even went as far as creating your product or service, and now you are gung-ho and ready to roll. But wait. Where are the customers and clients coming from? Somehow or somewhere along the way you forgot to factor them in. Well, you’re going to have to make some strategic marketing moves to gain your first contract.