Talk May Be Cheap, But it Drives Sales

You may have heard the old saying, “talk is cheap, but it takes money to buy a farm.” In the business world, talk can be expensive in regard to how it can help increase your sales and attract interest to your brand. So what does this really mean?

It means that as a business owner you have to speak your customers’ language by getting to the point without wasting their time. People want to know what it is that you do, who do you serve and how you deliver your product or service in the most clearest possible terms.

If a customer doesn’t understand you, they won’t buy from you; point, blank, period. You may be thinking, “Who doesn’t want to be on the cutting edge creating new terminology specific to their business?”

That may work for the big dogs, but for small business it isn’t as convenient. Learning a new language takes time; time customers don’t want to invest. The downside is that you may lose them to your competitors.

Speaking your customers’ language means not trying to look smart. That can come across as being pompous, even though that isn’t your intention. You may be used to talking technical jargon, but that can turn customers’ off and lose their trust. People want to communicate with someone who understands them.

There are three things you can do to improve communication with your customers:

  1. Learn to Listen: Customers have their own way of dealing with problems based on their experiences. Your job is to take the time to understand things from the customers’ perspective and implement their language into your business model. This can be accomplished by simply picking up on key terms and phrases that they use continually to describe their situation and needs.
  2. Start Connecting: The only way to really understand what your customer wants and to give them the best possible service is by interacting with them. Even though you are the expert, your customers can teach you a thing or two if you are willing to open up and consider their feedback. Looking from the outside in often proves helpful, because they may see things you have overlooked.
  3. Use the Right Communication Tool: Depending on your industry, using the right medium of communication is key. It’s up to you to decide which method is the fastest and least obtrusive to your customers. Is it better for your business and will it make your customers happier if you communicate with them via phone, email, or in person?

To be successful in business and bring in the sales, you as the business owner must take customer communication seriously. Customers are conditioned to expect interaction and service. This can simply be accomplished by learning to speak their language and in turn they will engage in your brand.

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How to Play the Entrepreneurship Game and Win

To win at being an entrepreneur, you have to be extremely confident. You must settle in your mind that no one around you is better than you, and it’s an equal playing field.

This may prove difficult for women, since women tend to be more humble and less likely to be overconfident. Men tend to take credit for their success and blame their failures on someone else. Women are typically the opposite of this by taking credit for their failures, and giving credit to someone else for their successes.

Success and failure is really the learning curve every entrepreneur can take advantage of. It’s the gauge that can be used to measure one’s ability on whether they did a great job or not. And the more a person fails, the more information they have available to use for their improvement.

The unfortunate thing is that when women fail they are less likely to try again, unlike their male counterpart. They may also give up on their dream of being an entrepreneur. Women tend to become disheartened, which is certainly understandable and sometimes work in their favor, because they are less likely to go down that same dead end path again. Whereas men may keep trying to succeed at a failed business over and over again, losing money in the process.

Even though there appears to be quite a difference between how men and women approach entrepreneurship, the common factor that both genders need to succeed is to have and display an abundance of confidence. Studies show that being overconfident increases a person’s social status, and they are more likely to be respected and influential in the business arena.

To become more confident and win in the entrepreneurial game of life, start by implementing these five simple behaviors into your daily routine:

  1. Make good first impressions: Smile, use good posture and give great eye contact. Body language is the most powerful way of communicating confidence to others.
  2. Accept compliments graciously: Never downplay yourself or your accomplishments. This allows others the opportunity to sow into your life, and it shows you are appreciative of what others think of you.
  3. Do not brag on yourself: Confident people do not need to constantly remind others of how great they are and about the great things they’ve done. It’s the insecure individual that needs constant reaffirming.
  4. Always talk positively: No one wants to take on your problems; they have problems of their own. Being critical and complaining doesn’t help you in any way. Turn your thoughts to something positive so that the centerpiece of your conversation is profitable to all, and it helps you to be more solution oriented.
  5. Don’t dwell on the negative: Thinking about difficulties and disappointments can halt your progress. Start taking action to fix the problem. For instance, if you run out of money apply for business credit that can easily convert to cash.

Everyone experiences setbacks in life and in business, but the confident person sees it as an opportunity to grow and get better while still making a valuable contribution to society.

Employee to Entrepreneur: Making the Switch Successfully

“If you want things to change in your life, then you must change.”

Jim Rohn

You may be tired of the 9 to 5 and think deep down you’d make a really good real estate investor, but your day job pays the bills. How do you make the switch from employee to entrepreneur successfully? There has to be a shift in mindset and by taking hold of a few fundamental truths about entrepreneurship does that.

Truth 1:

Starting your own business is being the CEO of your company. You will be responsible for making all of the managerial decisions, unlike an employee who waits to get told what to do. Jumping in headfirst may be a bit overwhelming for you, so this should be a gradual process. Don’t quit your day job yet until you can manage your time effectively.

Truth 2:

You will have to make concessions during the interim period. Small business startups take time to turn a nice profit. You will have to know in advance how you will support yourself until then. Having enough cash or credit stashed away to support you and the business for at least a year is ideal.

Truth 3:

Having a working knowledge of money management is crucial. Being able to understand financial statements will keep you abreast of how much money is being made, as well as how much money is being spent. Understanding of this will help keep you from being in the red and staying in the black.

Truth 4:

You know the saying, “Jack of all trades, master of none.” Well the opposite is true for the entrepreneur. An entrepreneur in the beginning stages will have multiple roles to fill, at least until staff is hired or tasks are outsourced. You may find yourself being the salesperson one day and customer service the next and the order fulfillment person the day after that. Employees have set job descriptions that they complete day after day, so their day may not be as hectic as the entrepreneur.

Truth 5:

Entrepreneurship requires having the mental energy, focus and tenacity to succeed. Business trends change all the time, and as an entrepreneur you will have to evolve with your industry. This means learning all you can all the time to be on top of your game.

Truth 6:

It can be lonely at the top. Well, maybe at the top of your kitchen table is a better way to put it. This is just because you are no longer going out into the corporate sector. But, the loneliness can be overcome by doing all the cool things entrepreneurs do: lunches, networking events and the like.

Making the switch from employee to entrepreneur can prove successful if you grasp hold of these six basic principles. You will want to plan ahead before quitting your day job by having financing in place, being knowledgeable about financial statements, being a good steward of your time, being decisive since you are now in the driver’s seat, continuously improving upon your skillset for your chosen field, as well as networking with likeminded individuals and groups.




How Being Socially Savvy Can Help Grow Your Business

Every which way you turn, someone is talking about social media. It’s the place where everyone engages, where we humans connect with likeminded individuals whether for business purposes or personal pleasure. Think of it as a tool that allows you the business owner the opportunity to influence people, not only in your local community but people throughout the world. Being socially savvy can help grow your business and here are three tips to help get you started:

Tip 1: Determine Your Platforms

When first planning to use social media for business in order to connect with people, many newcomers feel a bit overwhelmed because they do not know which platforms to use, so they sign up for all of them and end up using none of them.

First, find out what sites your customers and potential prospects are using on a more regular basis and set up accounts with those few sites. The key to having successful relationships, business or personal, is all about being consistent with the communication, and to communicate one has to be present. Having accounts with too many sites can cause you to lose your focus and appear unengaged, which will testify against your character as a business owner.

Tip 2: Show Genuine Interest in People

Yes, you have a business to run and money to make, but that isn’t going to happen with the help of social media if you don’t show interest in what your customers need and want. It doesn’t matter if you are a real estate investor or if you own a cleaning company. The success of a product or service depends on solving the customer’s problem.

Social media is the perfect platform to perfect your business, because it gives you the opportunity to hear what people really want, and that gives you the advantage to improve upon your product or service. It also allows for customers to get to know and trust you. Taking the time to listen to peoples concerns, and showing genuine interest in helping them enables a far better chance for you to deliver well thought out solutions.

Tip 3: Stay Informed

Being socially savvy has several meanings, but the take away for this tip is that you have to stay on top of your game. This is accomplished by keeping up with the trends of your particular industry. Take classes, go to seminars; you can even join 100pf Real Estate Investing Coaching Program.

In order to win professionally as well as personally, it requires being informed. Being the person in the know, is the person that possesses the understanding of the how and why of a situation. You will be the go to person who gets the job done right, and your customers will thank you for it with repeat business and referrals.

When you use social media you’re not wasting anyone’s time; you’re making valuable contributions to the lives of the people you interact with. Being socially savvy enables you the business owner to build strong interpersonal skills as well as provide you with a greater sphere of influence, which will help grow your business.