It only makes sense for entrepreneurs to focus on prospective customers just as much as on their product or service. It takes skill to find the right customer, sell to this customer and satisfy this customer’s need to the point this customer will want to buy from you again and again. The more you know who your ideal customer is, the better the chance of having your marketing efforts succeed.
“Happiness lies not in the mere possession of money; it lies in the joy of achievement, in the thrill of creative effort.” Franklin D. Roosevelt
Before we get into what the actual game plans are, let me set up a couple of scenarios to see which one you fit into, if any.
As a business owner, it’s important to develop a sales presentation to sell your product or services. When people tend to think about salespeople, the general idea evokes feelings of being pushed or manipulated to buy excessively. There is a negative connotation associated with sales, but it’s something we must do to generate income for our businesses. People, including you and I, want to make our own decisions and not end up feeling taken advantage of. And that’s where the sales alternative method comes in.
You have the brains, talent and great idea to start your business. You even went as far as creating your product or service, and now you are gung-ho and ready to roll. But wait. Where are the customers and clients coming from? Somehow or somewhere along the way you forgot to factor them in. Well, you’re going to have to make some strategic marketing moves to gain your first contract.
- Sailing the Ship Alone
I’m sure you have seen the Honest cleaning products in recent commercials, but did you know Jessica Alba, famous actress, founded it? During the 2015 Forbes Women Summit Jessica commented on how people saw her as only being capable of acting or endorsing products, not creating them when she said, “It took three and a half years of condescending nods and pats on the back of ‘good luck,’ or ‘go back to endorsing things’ or ‘go do a perfume’.” Had she decided to rely on any fear-based assumptions that she wouldn’t be successful because of non-support, she probably wouldn’t now own a billion dollar company. What she did do was seek out business people and manufacturers that could help make her dream come true.
Have you ever thought that if it’s going to be done right, then you have to do it yourself? There is not enough time in the day to accomplish everything that needs to be done when taking your business to the next level.
There are approximately 11.3 million businesses in the United States owned by women generating over One trillion dollars annually. These businesses are credited with providing over 9 million jobs and make up 38% of the business population, yet on average, women start their business with half as much capital as men. Despite access to capital challenges, women do more with less.
“The object of a new year is not that we should have a new year. It is that we should have a new soul.”
— G.K. Chesterton
Every business owner knows the joy of being in business for oneself, and every business owner knows the pain of being in business for oneself. Business owners give up much of their family and vacation time to operate their business. Most of their money is tied up in the business, and business owners often physically and mentally exhaust themselves by performing multiple job functions while they accept it as the norm.
It is so easy for people to pull out a credit card and swipe it when they want to buy, rent or book something; sometimes without ever considering the cost. And it’s nearly impossible to make a purchase online without one. We live in a society where credit matters, that many establishments disfavor accepting an all-cash transaction without at least having a credit card on file. Take airlines, car rental places and some hotels for example. Small and mid-size businesses encounter many of these same instances and more, where they need access to credit with suppliers to stock inventory in stores or warehouses, purchase materials for remodels, and ongoing business expenses. So it’s worth getting down to the nitty-gritty of business credit so that you can empower your business to achieve greater results.
Most people think that to retire early means retiring at a younger age than 65, the age set by the Social Security Administration. Some go as far as thinking of retiring as early as 30 years old. Why would anyone want to retire so young? You don’t have to retire early, but you should retire rich.